Among the contents that you can use are interactive videos and animated quizzes . If you want to know more about how these materials work Business Email List and their power to generate engagement, I invite you to download our free guide on interactive content below: 2. Analyze the competition At present, it is convenient to direct this analysis to the digital plane, since Business Email List it is the scenario in which the "battle" for the best brand positioning is waged. Carry out a solid and rigorous audit of the digital presence of your competitors , identifying Business Email List what they do and what the audience's perception of their actions is.
This will give you a clear picture of what is positive in your market segment and what things are not entirely convenient. In addition, it will Business Email List help you identify elements and actions that will allow you to differentiate yourself, stand Business Email List out and fill gaps. As we mentioned before, a brand positioning campaign is a highly strategic project, so you need to Business Email List promote it through tactics that give you competitive advantages . Here I share the download link of our free ebook on the analysis of competition in the digital territory , in case Business Email List you are interested in the subject.
Connect with values, perceptions and thoughts To promote brand positioning you need to adjust the value proposition to the current reality Business Email List and also take into account what is to come. The classic concept of quality, and much less the best price , are enough to place a brand at the top. It needs to connect with the values, perceptions and thoughts of Business Email List today's consumers . With that in mind, think about what excites and motivates your audience, then align your messaging and business processes to those impressions. This way you will be able to establish solid business relationships and even win brand ambassadors , which promote a Business Email List sustainable positioning.