If you’re making retail or wholesale sales to normal consumers, you should use a few traditional marketing tactics in your overall strategy. Yes, everybody is online, and we’ll talk about plenty of strategies to use in that domain, but you shouldn’t limit your business’ marketing strategy in any way. It’s your number one driver of growth. Word of mouth advertising is still believed by most marketers to have the highest conversion rates, and it’s said to account for over $6 trillion of consumer spending each year. That’s 13% of all sales. It makes sense when you think about it. Are you more likely to buy sneakers from the thousandth ad you’ve seen online today or from the place your best friend told you has the best quality for the price and fixed her foot pain? Exactly. This really shows how important providing quality service is to your marketing strategy. The better it is, the more highlights you have to offer when making sales. Because WOMM is still so important, business cards are not obsolete.
Neither is asking customers who are happy with your Photo Restoration Service services to give you a referral to anybody they know who is looking for your services. Focus On Retention One of the keys to sustainable growth is retaining your customers. If your marketing strategy is simply focused on getting new customers, you’ll eventually run out of people within your target audience. Getting customers is half the battle, keeping them is the next. Often, keeping your customers is even more difficult than getting them in the first place, so what’s the key? Again, offering quality products and services at a decent price goes a long way. However, 69% of consumers say that customer service is critical to their brand loyalty. Because of this, customer-driven businesses tend to have the largest scale. Think about Amazon. They’re known for having the easiest return policies, the fastest and most helpful customer service hotline, and for being “customer-obsessed”. Where are they in the business world? At the very, very top.
There are ways to facilitate customer retention beyond customer service, and that’s where the world of digital marketing comes into play. Digital Marketing Strategy There is no way around it. If you want to compete in today’s business world, you can’t even enter the game without a digital marketing strategy. Traditional marketing is still alive and well, and your business can benefit greatly from it. However, there is no access to the scale of consumers that can be found online. 4.66 billion people have regular access to the internet, which is something that flyers, newspaper ads, and business cards just can’t match. Just remember, your online presence starts with a website.