Snap this week started offering software Coinbase User List tools to help developers marketing their apps on photo-messaging platform Snapchat, as the social media company expands service for direct response advertising. The ad suite includes products Coinbase User List to boost retention, lifetime value (LTV) and return on ad spend (ROAS), and will integrate Snapchat experiences into apps to keep users engaged, according to a Thursday announcement. Mobile games publisher Tamatem boosted LTV 50% for the launch of its “Fashion Queen” game using Snap’s app ads products for re-engagement
And user acquisition, according to a Snap Coinbase User List case study. The company also now lets app marketers optimize for installs in campaigns using augmented reality (AR) lenses. Tophatter, a live auction shopping app, saw a 125% gain in ROAS by using Snap’s new “minimum ROAS,” a programmatic bid strategy to reach the highest-spending Snapchat Coinbase User List users by setting a specific ROAS, per a case study. Snap’s Creative Kit lets developers integrate the image-messaging platform into apps so users can share digital content including AR experiences, filters, GIFs, lenses and videos to Snapchat’s camera or preview screen. The Login Kit gives developers a way to let users sign into their
Apps with Snapchat credentials and support Bitmoji avatars across channels, further reducing friction among users. Snap’s expanded ad suite aims Coinbase User List to help app marketers engage with users on the image-messaging platform, which has a daily user base of 249 million people worldwide and has seen increased usage during the pandemic. With 1.8 million apps in Apple’s App Store and an estimated 2.9 million in the Google Play store, Snapchat is giving app marketers more ways to stand out amid the clutter and re-engage their existing users. In the U.S., Snapchat reaches more than 75% of people ages 13 to 34, a desirable target audience for many app marketers.