Jul 31, 2022
In ASK US ANYTHING
Important that the trigger is available to start a campaign. That is to say: which field from which database/system is needed to start a campaign. For example, the purchase of a product or the registration of a complaint. In the example below by Hans Anders, after purchasing glasses, the customer receives a hyper-personalized e-mail campaign with the aim of improving customer satisfaction in the period until delivery. This email is part of the Post Purchase. Won Hans Anders the DDMA email campaign. Customer journey of marketing automation by Hans Anders. 4. Apply Personalization Content becomes even whatsapp list more relevant for your target group if it is also personal and exactly matches the (information) needs at that moment. If you know what phase of the customer journey someone is in, or if you know which offer suits someone best, you can be relevant. Using customer data for personalization. To continue and train yourself to work from wise compassion. With courage it is like this: the more often you do difficult things, the better it gets. The thresholds are lower and you get more self-confidence and more peace. You grow as a leader and as a person. And finally: go for it! Have you decided that you want to become more compassionate in leadership? Just start and keep going. It is a process of trial and error. Above all, have compassion for yourself: it's a bumpy road and that's fine. You are human, you may stumble.